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Every AdWords advertiser is usually trying to find a way to decrease their click costs. When in reality most PPC advertisers wake up in the morning to find their costs per click climbing higher and higher and soaring to ridiculously high levels. Many people get very frustrated at this point and end up shutting down their campaigns. What most people don’t understand is the reason Google keeps charging increasingly more per click is because their AdWords campaigns have some big problems and these big troubles are resulting in penalties from Google. That’s right; you’re being punished by Google. Listed here are the main reasons that your campaigns are suffering from Google’s wrath as well as what you can do to get back on Google’s good side.


Firstly, you must know that Google is totally obsessed with “Relevancy”. In PPC management Relevancy will be the key to either succeeding in AdWords or failing miserably. Google is about returning relevant search engine rankings for their users. Just what exactly does Google look out for in your AdWords campaigns? Google looks to find out if your ad as well as your site are 100% highly relevant to the keyword which was searched on. Google wants to view the keyword appearing within your ad a couple times and appearing several times throughout your landing page. Like that Google know that it’s providing the searcher with relevant results. If your campaign is not set up like this then this is precisely why your bid prices are increasing everyday. Google has deemed your campaign with “% Relevancy”.

You Must Make Your Campaigns Have Relevancy

You may ask, “Well how is it feasible for me to create a particular ad for each keyword and make my landing page relevant to my entire keyword list?” That’s where the ability of professional PPC management will come in. You Have To make your ads along with your landing page be related to the keyword searched on. Here is the key for you to get lower click costs! If you don’t hold the time or perhaps the know how you can make your campaigns have perfect relevancy then it’s time you considered outsourcing your PPC management to your professional.

You Have To Organize Your Campaigns Correctly

Google majorly frowns upon campaigns which have all of their keyword lists stuffed into just 1 or 2 adgroups. Google expects all the keywords to become sorted and organized into very closely knit adgroups with all the keywords within an adgroup being relevant to each other. Google hates campaigns which have plenty of keywords inside the same adgroup and absolutely detests once the keywords have little to do with one another. In PPC management I’ve found which i get much better results should i take my clients keywords and place each keyword into an adgroup by itself. Organizing your

campaign correctly is a big element of getting great click costs in Google.

Split Testing Your Ads Can Dramatically Decrease Click Costs

That’s right; Split Testing your ads Daily can use a dramatic impact on click costs. If you feel about how Google determines ad cost you’ll begin to realize how important Split testing really is. Split testing can help you find which ads are higher performing and obviously the higher performing ads get the most clicks. Should your ad is 1) Perfectly Relevant and 2) Has a great Click-Through-Rate which means that your ad could have a greater Quality Score. Quality score helps determine your ad rank along with your cost per click.

I know it sound very confusing, but Split Testing in combination with the techniques I mentioned previously is extremely powerful. In the event you don’t understand many of these techniques to decrease your click costs, then it’s ijswdu you decide whether you’re planning to discover ways to apply most of these strategies yourself or whether you’re going to let a PPC Expert do all the heavy lifting for you personally. AdWords is a complicated game but when managed correctly can be a very profitable income source and leads for your business.