For the past month or two, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found the perfect solution to all my difficulties – local search engine optimization. I contacted a specialist Search engine optimization company providing SEO Local. After analyzing my company and its visibility issues, the SEO team presented me with an SEO package that included a large range of strategies designed to enhance the search engine page ranking of my website and drive increased traffic and sales. Let’s look at how these strategies worked to promote my company.
Local Listing Sites: Local SEO makes use of local listing sites (e.g. Online Directory, Yahoo, Google, Bing etc) that target local/geo targeted terms, for optimizing local search results. The SEO Company provided strategies that helped raise the ranking of my small business listing on these internet websites. Now, when someone searches for Denver-specific data relating to my company, the data on my own business which is stored on each one of these sites appears as being a top search result.
With enhanced online visibility, I realize that more local customers have started to visit my website, which can be working to promote my brand. My service provider took care to select only local listing sites authorized by Google for promoting my business.
Back linking: Local Search Engine Optimization services include building inbound links to your business website. In line with Google’s latest Penguin update, my SEO provider took care to develop backlinks to my website from reliable websites with content related to my company. I discovered that relevancy was crucial because search engines like google identify keywords on the basis from the backlinks. Another significant aspect is link speed or the speed at which backlinks are produced. The SEO team built backlinks slowly and systematically, as any unnatural speed could make Google take a look at my links as spam. In addition, in addition they employed tactics such as social bookmarking, article and forum submissions along with other off-page activities. Keyword variations, branded text, as well as other strategies were adopted to boost results.
Social Networking Promotion: My service provider also used effective social media marketing optimization strategies to drive my target audience to my website. They built my business profile on popular social networks including Facebook, Twitter, Google and more and created posts in them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engine listings, particularly Google, show search engine rankings from social networking sites (Facebook, Google , Twitter, and much more) these profiles can also be helping to drive more organic targeted traffic to my website. The SEO team also promoted my company by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.
Social networking requires the maximum usage of marketing potential using the features (paid advertising facility, contests, business pages inside the case of Google , and a lot more) in social media sites. Inside my experience, concentrating on a certain social media marketing site for marketing purposes (Facebook Marketing, Twitter Marketing) is the easiest method to market your online businesses.
Pay per Click advertising (paying money to browse engines to present your internet site on top search engine rankings) is considered an effective method to promote business online as a result of easy implementation, high Return on Investment (ROI) and better traceability. The SEO team provided my company with PPC advertising services, also referred to as geo-targeted PPC. The zdgveh was focused on the Denver area, which ended in more local customers visiting my website. Both open-ended keywords and focused keywords were used inside my geo-targeted PPC.
The local Search engine optimization services provided by the SEO company help draw the eye of more local customers to my website and helped within the online promotion of my restaurant – a thing that I definitely couldn’t have achieved by myself.
Local SEO services assist in improving the exposure of the business within a particular geographical area. MOS Search Engine Optimization Services, a professional SEO company offers value-added Local Seo to optimize your site and enable you to receive quality web site traffic.